NOONEE

Our firm previously designed the Hannam-dong flagship store for the Korean jewelry brand Noonee. Because the brand is highly popular for its wedding bands, the flagship was centered around a private reservation system and intimate consultation spaces for couples.

For this new expansion into a major department store like The Hyundai, the primary objective shifted from scheduled appointments to encouraging casual walk-in traffic. While the flagship catered to couples actively planning their weddings, this location invites visitors to casually browse and select everyday couple rings, aligning with the brand's newly developed product lines.

To support this goal, we actively utilized striking lighting and metal materials. This approach creates a strong visual focal point that draws customers' attention from a distance, naturally inviting them in to experience the jewelry.